PLOP

Brief set by Born Ugly; Pitch the Unpitchable. Introducing “PLOP”, the world’s first scented pigeon poo fertiliser, designed to transform waste into lush, thriving indoor greenery. Targeted at eco-conscious millennials, this sustainable solution combines practicality with a fresh twist. Available in various sizes and delightful scents, it elevates plant care by providing the nutrients your plants crave while enhancing your space with a variety of fragrances.